Best of all Worlds - but just for few
Swedish social media
entrepreneur Erik Wachtmeister announced this week the launch of a new social
networking site targeting the “top one percent” of Internet users, called Best of All Worlds.
The site, which helps users find events and contacts, counted 20,000 members
even before its launch.
Wachtmeister, 57,
created one of the world’s first social networking sites, a SmallWorld, in 2004, the
same year as Facebook. He left the company in 2008. Best of All Worlds is
targeting the same audience, he said.
“The top one percent of
the online audience, people who are leaders in their field, investment bankers,
PR people, media, fashion, government… It’s not about jet-set or rich people,
but sophisticated people who have good taste,” he said.
“It’s more three million
people than a billion,” he added, a reference to Facebook’s announcement in
July that it had more than 950 million subscribers.
Best of All Worlds helps
users get in touch with each other to find what’s going on where they are,
which Wachtmeister said was an improvement on Facebook’s service which “looks
backwards (and) gives you unstructured information that shows what your friends
have done.”
Subscription to Best of All
Worlds is by invitation only. Wachtmeister did not specify how or when the
company would turn a profit.
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