Bollinger Champagne pays tribute to James Bond

If you ask anyone what is James Bond's favorite drink the answer will most likely be Martinis. But a real fan of the #1 britain's spy might add the Bollinger Champagne to his list of preferences. One of the most enduring marketing partnerships in motion picture history, Bollinger first appeared in the 1973 movie, Live and let die, where Mr. Bond asks for a bottle of the champagne after entering his hotel. After that Bollinger made an appearance in other 11 Bond's movies, including the lastest, Quantum of Solace. 

To celebrate the 50 years of the spy, the french brand has decided to launch a box set titled "Bollinger 002 for 007". Inside the case, a silencer-styled box inspired by the accessory on Bond's Walter PKK pistol houses a bottle of champagne. To access the bottle, you have to enter the code 007 and press the iconic pistol logo that is often seen in the film's opening credits. Inside the box lies a bottle of Bollinger La Grande Année 2002, "the most exceptional vintage of the past decade", according to Mathieu Kauffmann, Bollinger's chef de cave.

The "Bollinger 002 for 007" box set will go on sale in UK on October 23. 


Location: London, UK

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