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Don't like to go out and see someone else with a bag exactly like yours? Nobody likes. But british brand Burberry is proposing an innovative new way to do business, rolling out a new ‘Runway Made to Order’ service during the current London Fashion Week. Traditionally the collections are shown to buyers and journalists at shows and private presentations around six months before they hit the store, like the Spring 2013 styles that were shown off last September are only just hitting physical stores now. Burberry is aiming to leverage its enormous social media influence and online fan base to cut out the middle man, offering the brand’s biggest fans the chance to pre-order their own personalized versions of the latest Autumn-Winter 2013 styles. This season all the bags and outerwear shown in the Burberry runway presentation Monday are currently available to pre-order now online. According to the brand “each piece is made to order for you” and customers are also gi...

British luxury brand Burberry has released a new video wishing fans Happy New Year in Chinese alongside a line of special red products. The limited edition line in different shades of red includes the Blaze Bag, one of the highlights of the 2013 Spring summer collection. Other leather goods and scarves also feature. From Feb. 10, Burberry will also be celebrating Chinese New Year across all digital platforms and on the Chinese social networks Sina Weibo, YouKu and Douban. The new products are available on Burberry.com, which now has a dedicated ‘Chinese New Year Gifts’ section, and will appear in Burberry stores alongside traditional lucky red envelopes which will be given out to customers. Burberry is not the only luxury brand paying tribute to the new year. Mercedes-Benz has recently released a limited edition of its Smart Car model, with a special release of 666 vehicles costing 128,888 yuan ($20,700) each. The cars all feature a snake-shaped logo creat...

British fashion house Burberry unveiled it's first digitally-integrated retail outlet at its newly launched London flaghship store. The blend of craftsmanship and technology will provide shoppers an experience of both online and offline shopping, according to an announcement.   As if regular shopping wasn't exciting enough, in the new store you can hold up any apparel to mirrors and you'll see the reflection instantly transform into screens showing runway footage and other multimedia specially triggered by the piece. Aside from the store, the luxurious space will also host galleries and events like live Burberry Acoustic concerts to be live-streamed globally. Despite its hi-tech makeover, the new flagship plays up Burberry's layer of history (the native Brit brand's been around since 1856) with a building that's over 200 years old. Now that it's decked out in 100 digital screens and 500 speakers, expect audio-visual surprises such as simulated "r...

The newest luxury clutch in the world of fashion is an autentic british product. Called the  Burberry Prorsum , is crafted from black lamb leather and measures 11 inches in width, 2 inches in depth and 7 inches in height. It comes with golden cone shaped studs and a prominent, decorative detail that resembles the front of a fox, decked in gold. It weighs roughly 600 grams, lined with black twill, stamped by the designer, a zip fastening on the top and an internal pouch pocket where every feminine accessory would cozily fit. Priced at $3,295, this quite interesting piece comes from the Burberry Prorsum Collection, renowned for the revolutions they’ve started in the world of fashion with innovative and fierce pieces. For more info and the rest of Burberry Prorsum Collection, visit the UK website here .  Recommended by Cheval Residences - Luxury Serviced Apartments

Since its founding in 1856, Burberry has become defined by its outerwear heritage and its iconic trench coat. Start customizing your own by clicking on image ____A Cheval Residences recommendation