The World's Biggest Denim Destination is in London! The Selfridges Denim Studio
The Denim Tailor Cheval Hyde Park is near Selfridges Audrey Hepburn will excuse me but owning a good pair of jeans is as important (if not more important) that having a little black dress. After learning through internal research, that the denim is the most wanted material among the clientele (like we didn't already know that), +Selfridges created the largest department of its kind in the world! It's called Denim Studio, which has just opened on the third floor of the famous luxury department store in London. In the 2320 square meters - think of two Olympic swimming pools - more than 60 brands and 11,000 pairs of jeans are available to buyers of all tastes, shapes and budgets. If there is a denim in the world that you're looking for, it's definitely there: low bugdet brands such as Primark, the most classic Levi's and Lee jeans, jeans masters like Citizens of Humanity and Paige, and the premium brands like Christopher Kane and Alexander McQueen...