Your personalized Burberry directly from the runway
Don't like to go out and see someone else with a bag exactly like yours? Nobody likes. But british brand Burberry is proposing an innovative new way to do business, rolling out a new ‘Runway Made to Order’ service during the current London Fashion Week. Traditionally the collections are shown to buyers and journalists at shows and private presentations around six months before they hit the store, like the Spring 2013 styles that were shown off last September are only just hitting physical stores now. Burberry is aiming to leverage its enormous social media influence and online fan base to cut out the middle man, offering the brand’s biggest fans the chance to pre-order their own personalized versions of the latest Autumn-Winter 2013 styles. This season all the bags and outerwear shown in the Burberry runway presentation Monday are currently available to pre-order now online. According to the brand “each piece is made to order for you” and customers are also gi...
