The Merchant Fox Christmas Pop-up Shop in Mayfair

The Merchant Fox sells a collections of some of the finest luxury goods being produced in Great Britain today. The collection is split into three categories: Home & Interiors, Work & Travel, Style & Accessories. Each item is made entirely in the British Isles, selected for its exquisite design, beautiful craftsmanship and interesting provenance, which is detailed online for people to read as they browse the website, where they guarantee going great lenghts to ensure that the finest material are being used. 

Established in 1772, Fox Brothers continues to produce what it said by style connoisseurs to be the finest flannel in the world. Fox has adorned famously stylish gentlemen like Sir Winston Churchill, Hollywood legend Cary Grant and the Duke of Windsor.

For this Christmas, The Merchant Fox is going to open its first ever retail space, a Winter Pop-Up situated in London's prestigius Mayfair until the 23rd December 2012. All of the finest products will be there. The seasonal offering includes style accessories in the finest Fox Flannel fabric, such as classic scarves, headwear and gentleman's slippers. These are complimented by luxury satchels and clutches for ladies. Investiments gifts for the home range from Fox Flannel cushions to bespoke upholstered furniture. 

The store design will take inpiration from the traditional feel of the Fox Brithers Mill, incorporating a refined interior of dark wood panelling and luxury furniture, with a light industrial touch.

A series of in-store events will celebrate the best of British manufacturing  and creative talent, beginning with The London Lounge  - Flannels. 

If you want to purchase some of the beautiful articles online go to The Merchant Fox Website.




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