Boutique clothes shops in London - to shop like the British

Luna & Curious

London is one of the best places in the world to shop for clothes. It has shops for all the tastes, stylist's shops and is known for the most beautiful and prestigious departments stores, like Harrods, Harvey Nichols and others, as we listed on this post

But what about the more local shops, the ones that, unlike the department stores, have a lot less tourists inside? To unveil the real british taste, we have a list of clothes shops not to missed when shopping in London:


Wolf & Badger, Mayfair

Adding to the fashionable boutiques on Dover Street, Wolf & Badger describes itself as an exciting and unique retail concept, which promotes and supports exciting, independent design talent with a focus new generation brands in fashion, jewellery, accessories and interiors.

KJ’s Laundry, Marylebone

Named after owners Kate Allden and Jane Ellis, KJ’s Laundry is a wonderful boutique that stocks a small collection of lesser known designers. The unpretentious and inviting nature of their shops mean that this is a good contrast to the bigger options on the high street.

The spaces are beautifully designed so you really do feel like you are walking into the wardrobe of two very stylish ladies.

Dover Street Market, Mayfair

With six floors of designer wear, Dover Street Market is a great place to find that particular niche item. The shop is cool and trendy with the feel of being in a market – there’s concrete everywhere, open metal beams and even an art installation standing proud on the ground floor.

Their stock includes dedicated spaces for Comme des Garcons, McQueen, Jil Sander and Celine, making this one of the most impressive boutique clothes shops in London. Head to the Rose Bakery on the top floor when you’re done with shopping.

Folk Clothing, Bloomsbury

With shops for both women and men on Lamb’s Conduit Street near Holborn, Folk Clothing stocks an array of independent contemporary British and European labels, with further stores on Brick Lane and Shepherd Market.

Lazy Oaf, Carnaby Street

This small shop is almost lost to the stores vying for space along Carnaby Street. Its selection of irresistible items include graphic t-shirts, stationary and more robust clothes for Winter.

The bright colours and bold designs at Lazy Oaf are cartoon-focussed with a quirky twist. Set up in 2001 by Gemma Shiel from a stall in Spitalfields you can’t help but smile as you enter this nostalgic and unapologetically humorous space.

Margaret Howell, Marylebone / Fitzrovia

Margaret Howell‘s flagship shop, hidden behind the masses scurrying along Oxford Street, is a welcome retreat. This is not only a clothes shop but a place to find individually crafted furniture, vintage homeware and Japanese ceramics.

The clothes sit comfortably between sophisticated simplicity and utilitarian cuts. The quality of the fabric and the finish of the clothes are particularly good. The store is well-lit and organised to emphasis the beauty of the collection and the staff are all incredibly knowledgeable and happy to help you find the perfect piece.

Bamford, South Kensington

Stemming from their farm in Gloucestershire, Bamford is a shop for the denizens of South Kensington. It offers luxurious knits and fabrics for the particularly discerning shopper. The clothes are all made using natural materials and in keeping with their wish to preserve traditional and dying craftsmanship.

They have a strong link with all their producers and their staff are very well versed about the making and heritage of each piece. The attention to detail and finish is stunning, making this an ideal place to find that unique and lasting item.

Luna and Curious, Shoreditch

Luna and Curious is a charming neighbourhood shop hidden from sight in London’s east end. It stocks locally made treasures such as simple jewellery and hand made items. There is also a selection of quirky children’s clothes, wonderfully different ceramics and a small selection of clothes.

This is a place for those looking for true craftsmanship and beauty, with the attached barber shop adding to its appeal.

Trunk, Marylebone

Just off the main concourse in Marylebone is a street dotted with brilliant small independent shops. Trunk serves up a cocktail of simple knits, beautifully crafted tailored pieces and manly accessories.

The shop is laden with memorabilia, from the frayed books to the old fashioned cameras sitting neatly next to delicately folded clothes. This is a shop that is deeply respectful of traditional men’s tailoring and this is clearly shown by the attentive but unobtrusive staff; happy to inform but not inclined to interfere.

You Must Create, Soho

The appeal of YMC is clear – simple well made clothes. The shop sits in the middle of Soho and offers a calm alternative to gregarious high street fashion. The small selection of clothes will appeal to people looking for well priced, carefully made clothes with thoughtful understated details.






List beautifully elaborated by the concierge Emyr Thomas

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