Harrods Partners With Dior On Store Takeover

Cheval Knightsbridge is near Harrods

It's not like we need extra reasons to go to Harrods. The world known luxury department store in London is perfect to go shopping, to have a cup of coffee or even just to admire the windows. But even if you thought you know Harrods like the back of your hand, prepare to rediscover the store in a whole different - and french - way. 


Harrods is partnering with Christian Dior on a huge-scale store takeover this spring. The famed department store will become a tribute to the French fashion house - featuring never-before-seen exhibitions, displays and in-store activity.

From March 16 to April 14, Harrods, will be tranformed as part of a month-long feast of Christian Dior mixing ”French Savior Fair and British charm”. The Brompton Road store windows will be transformed by Dior's instantly recognisable colour scheme of grey and white. Dior, whose relationship with London goes way back (Mr. Dior actually staged a show at Harrods back in 1953), will install 33 window displays, complete with Dior iterations of the London phone booth, teddy bears, and Dior-clad beefeaters.



‘The Stars in Dior’ exhibition will show off the real dresses worn by Hollywood starlets including Emma Watson, and Oscar winning actresses Jennifer Lawrence and Marion Cotillard.

The fourth floor at Harrods will host the “ultimate Dior experience”, which opens a reconstruction of the facade of the Dior flagship and headquarters at 30 Avenue Montaigne in Paris. Visitors are then able to explore displays and exhibits featuring some of the brand’s most famous handbags, accessories and fragrances.

Dior pop-up restaurant will serve a host of dishes to reflect Monsieur Dior's love of good food - from lobster club sandwiches to cupcakes.

Anyone looking to take home a piece of the action, limited-edition products like Dior cupcakes, a snow globe, and a Lady Dior bag (a favorite of the late Princess Diana) in tartan and crocodile, will be up for sale.




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